About BPA - The British Protocol Academy

Professional Etiquette & Diplomatic Training in the UK and Middle East

The British Protocol Academy provides practical etiquette and diplomacy training for individuals, professionals, and organizations. With a presence in London and the Middle East, we help people show up with confidence, communicate with clarity, and carry themselves with the professionalism their roles demand.

What BPA Stands For

Our work goes beyond etiquette—we help people represent themselves and what they stand for, better.

We teach practical etiquette, protocol, and diplomacy skills for modern professionals and public-facing roles.

We help individuals build confidence, presence, and executive polish for personal, professional, or diplomatic environments.

We partner with organizations to deliver bespoke training that strengthens culture, leadership, and brand representation.

We offer a wide range of services, from short self-paced etiquette courses to full diplomatic training programmes.

We support clients preparing for cross-cultural engagements, high-level meetings, press appearances, or state visits.

We blend traditional British standards with contemporary relevance, making our training practical, respectful, and globally applicable.

Meet Our Founder

The British Protocol Academy was founded by Eric Francis Manu, an expert in etiquette, international protocol, and diplomacy. Drawing from years of real-world experience and ceremonial training, Eric created BPA to pass on the knowledge, standards, and skills needed in today’s global professional and diplomatic spaces.

His work with royal families, government bodies, private institutions, and entrepreneurs has shaped a curriculum that’s as relatable as it is rigorous—training people not just for the role they’re in, but for the one they’re stepping into.

Who We Work With

We serve individuals and institutions who understand that how you show up is just as important as what you bring to the table. From professionals looking to refine their presence, to executives representing global brands, to diplomats preparing for international assignments, our training is designed to meet real-world needs.

Professionals & Entrepreneurs

For individuals looking to improve how they carry themselves in work and social settings. Whether you're building your career, running a business, or representing a personal brand, we help you communicate with confidence and show up with credibility.

Corporate & Organizational Teams

For companies and institutions that understand the value of presence, culture, and leadership. We deliver training that strengthens client-facing roles, internal representation, executive leadership, and team performance.

Diplomats, Delegates & Public Figures

For those representing nations, organizations, or public offices. We provide private and group training in international protocol, diplomacy, media conduct, and cultural awareness—helping you navigate every encounter with skill and confidence.

Our Process

Our training isn’t one-size-fits-all. We take time to understand your goals, your audience, and your challenges, then tailor a plan that fits. Whether it’s an executive team, an individual, or a government delegation, we make every session practical, engaging, and immediately applicable.

How we do it:

Consultation & Onboarding

We begin with an initial meeting to learn about your needs, trainee profiles, and overall expectations. Whether you're booking as an individual, an executive team, or a government department, we ask the right questions to design a meaningful experience.

Programme Design

After the consultation, we work with our training and learning team to design a custom solution that reflects your goals. This includes tailoring course content, structure, delivery format, and real-world applications.

Training Delivery

Training can be delivered in person, online, or in a hybrid format. We also offer on-site sessions and are available to travel for private or group engagements—whatever works best for you.