About Director & Team

This is Eric Francis Manu

Executive and Dean Message!!

Hello My name is Eric Francis Manu, I am the Director and Dean of the British Protocol Academy, based here in London, UK.

In today’s modern world, learning can happen anywhere—all you need are smart tools and good apps.

So, what sets us at the BPA apart from others? It’s our approach, our ethos, and our values.

I don’t just teach my clients about etiquette, manners, or how to eat properly, dress like royalty, or walk like models or robots, even as some academy teaches of how to cut Banana with a knife and forks, It’s about being authentic—to yourself and to those around you.

As Dean, I tell stories and create opportunities. I teach my clients how to become influential in today’s business world, focusing on cultural diplomacy at an international level, guiding both men and women from all professional backgrounds including young people and their respective families.

Our masterclasses are available in person here in London, online, or we can come to your organization or country.

Our goal is to help our clients become opinion leaders in cultural diplomacy on a global scale, while embodying good manners.

Dr Xi Yu PhD, PMP
Chairman/Board of Director
HRH Princess Katarina
Patron- Etiquette Coach
Li Yun Xia (Irena)
Coach & Head of North America
Parveen Rani
Associate Partner -Etiquette Coach-India
Almasa Alunni
Associate Partner -Etiquette Coach-Dubai