About Us - The British Protocol Academy

Different Between Etiquette, Manners and Protocol

Understanding international etiquette is not something that can be acquired with a quick glance through a magazine, nor should it be dismissed as trivial. From punctuality, appropriate attire, and dining habits to conversational skills and knowing when to put your phone away, it’s essential to get it right.

Displaying good manners and proper behaviour is a key way to show respect when interacting with others. When you possess the skills to navigate both social and business settings with confidence, it leaves a lasting impact. Training with professionals prepares you to handle these situations for life.

To be influential and successful, it’s crucial to understand the nuanced rules that govern social and professional interactions across cultures. Mastering these protocols brings immense benefits, allowing you to act with ease, politeness, and authenticity. Genuine practice is the foundation for learning how to conduct yourself with elegance in any international context.

Vision & Mission

Our goal is to introduce fresh, modern ideas while staying true to the values essential for success and authenticity. It’s about being yourself while honouring the importance of respect for others and their space. Sometimes, a simple ‘thank you’ or a sincere apology—whether you’re right or wrong—can make all the difference.

We recognize that being polite and well-mannered goes beyond saying “please” and “thank you.” Our courses provide comprehensive training, teaching how to adopt a courteous approach in any setting, whether enjoying the quintessential tradition of Afternoon Tea or navigating a business conference.

We aim to inspire as many people as possible—whether in family or corporate settings, with students, young people, or children. We are passionate about educating leaders across all generations and from every corner of the globe.

Our mission is to help every student, regardless of age, to master the basic elements of good manners. We offer a welcoming, non-judgmental environment that balances relaxation, seriousness, and fun, ensuring that everyone feels comfortable. Participants leave with new skills and a bright, optimistic outlook on life.

Our International Reach

Our courses can be delivered at our offices in London, Dubai, San Francisco, Shanghai, and Benjie, or at a location of your choice. We also operate globally, providing training to government officials, hospitality professionals, schools, royal families, and more.

We are constant looking for country partners and if you would like to make contact, please reach out to us

Our Available Delivery Methods

We understand that flexibility is key to meeting the diverse needs of our global clients. That’s why we offer a range of delivery methods:

We offer a variety of flexible training options designed to meet the unique needs of our global clients:

Classroom Training

Attend in-person sessions at our world-class facilities in London, Dubai, and Los Angeles, We also collaborate with international venues across the globe, providing tailored training environments to suit the specific needs of each client.

Online Self-Paced Training

Learn at your own pace with our comprehensive online courses, accessible from anywhere in the world. Our Train the Trainer program is entirely self-taught, allowing you the flexibility to integrate learning into your daily life and complete the course at your own pace, from any location.

Online Instructor-Led Training

Engage in interactive, live virtual sessions with expert instructors, offering a real-time, collaborative learning experience no matter where you are.

Onsite Training

We bring the training directly to you, delivering customized, in-person workshops at your location. With a team of professionals based across the world, we are able to travel globally to meet your specific training needs.

Our goal is to provide you with world-class education and training that empowers you to achieve excellence and make a lasting impact on the world.

Student Testimonial

I was so pleased to have met Eric, his coaching skills immediately put me at ease and gave me the courage to open up my vulnerability. Eric’s non-judgmental listening, his focus and rapport skills enabled me to consider, in deep thought, what was causing me to feel unable to achieve my wishes. Within a few sessions, I was able to do something I feared most of my life. This coaching has brought understanding as to why I had this fear to not having the fear and then the steps to reach my goal. I feel as light as a feather, and I can see many more opportunities for the future. Thank you, Eric, your support has been uplifting.

Karren R

Supportive and focused

Eric is my brother and the most reliable business entrepreneur around . He is gentle , supportive and above it all very respectful. It is very unlikely that you will be disappointed if you engage with this RSA Fellow who also has strong connections with some of London’s luxury spenders.

Terry Kojo Vandie A

Incredible entrepreneur

I have known Eric for many years and I can say he is such a genuine and authentic person, what you see is what you get! His passion, dedication, charisma and creativity are continually showcased in the lives of the people he touches. A coach with exceptional skills, he takes you to a place to value your goals and objectives in life. Eric is also a dedicated individual and he brings with him a rich professional and Inter-personal experience. I wish him all the best in his professional life and a fulfilling career indeed

Moonira M

Excellent professional

Eric has amazing energy and a hugely positive, approach to everything in life. He takes things in his stride and makes them happen. I believe he has found his niche as an inspirational speaker and coach

Teresa S

Amazing energy

Eric is a highly motivated and qualified professional

Eaton E

Professional in business and protocol

Visionary, entrepreneur and accomplished

Chris D

Incredible skills

Why choose us?

We’re proud to be accredited and associated with the following organisations.